By The Advisory Board Company
The industry is moving toward a more customized, consumer-centric version of primary care access, and the standard one-size-fits-all PCP office model just won’t suffice. Neither will the first iteration of the medical home, which makes only incremental improvements on the baseline PCP office model.
There isn’t a single primary care model that meets all the needs of the future. Instead, many organizations will deploy a tiered primary care model, with each level designed to meet the demands of a different segment of the patient population.
In these new models, generalist PCPs will decide what role they want to fill. We see four emerging PCP identities:
- Super-PCP: Physicians who develop expertise in longitudinal specialties, and work to manage patients with the particular specialty condition
- Complex care manager: Physicians who are primarily responsible for managing the highest risk, highest cost patients—those with multiple complex chronic illnesses
- Care team director: Physicians who lead and oversee the diagnosis and treatment provided by advanced practitioners and nurses in the advanced medical home model
- Concierge care provider: Physicians who manage smaller patient panels and receive a retainer fee per patient
SOURCE: The Advisory Board Company; http://www.advisory.com/research/health-care-advisory-board/expert-insights/2014/ceo-insights/end-of-generalist-pcp-model